Brand Innovation
COMMANDING ATTENTION
We help brands use innovation to command attention and build deeper connections.
Innovate Smart
Today’s attention economy offers brands huge opportunities to stand out…and huge risks of going ignored. Innovation is essential, but few brands understand how to harness its power.
Smart brand innovation is about momentum. It’s about looking alive and innovating in ways your audience can relate to.
Frequency, variety and relevance are critical. Shoppers respond to salience as well as scale.
We guide brands to their innovation sweet spot: devising actions, strategies and plans that help them rise above the noise.
Our Innovation Vision service package uses best practice and a clear, 360º view to map out new, productive pathways for brands. Take a closer look at the market’s best-informed brand innovation service.
Great innovators choose paths that intersect with their customers’ interests, values and lifestyles.
Brand innovation needs a dynamic strategy. Iteration, collaboration and brand extension are all part of the mix.
Innovation Services
Brand innovation works best in regular, snack-sized portions: ideas that remix rather than reinvent.
We believe in making innovation simple, clear and cost-efficient, with initiatives that keep product, marketing and sales on the same page.
Leads and insights from our vast innovation database help us develop powerful creative and commercial ideas, then turn them into reality.
Discover your untapped potential to be seen, heard and remembered. Contact us to make innovation a driving force of your brand.
Strategy
Optimising innovation benefits by balancing
strengths, objectives and
opportunities.
Connections
Managing connections
with ideas, brands and
properties that amplify
reach and resonance.
Planning
Helping brands spread
their innovation effort to
maximise impact and
performance.
Activation
Creating innovation-led
campaigns that resonate
with shoppers, stores
and media.
How much should innovation weigh?
The question may sound strange, but so many brands fumble the answer. Innovation is at its best when it makes brands feel lively and relevant. Innovation Vision helps brands tune their innovation signal by focusing on frequency, flavour and ideas from across the innovation spectrum.
New ideas have short shelf-lives, so we look for incremental gains that show brands as part of something bigger. We recommend sequences of smart, lean ideas that add meaning and momentum.