Brand Innovation
COMMANDING ATTENTION
We help brands use innovation to grab attention and build deeper connections.
Innovate Smart
Today’s attention economy offers brands huge opportunities to stand out…and huge risks of going ignored. Innovation is essential, but few brands understand how to harness its power correctly.
Smart brand innovation is about momentum. It’s about looking alive and innovating in ways your audience can relate to. Salience matters more than size: frequency, variety and relevance are key.
We guide brands to their innovation sweet spot: devising actions, strategies and plans that help them rise above the noise.
Great innovators choose paths that resonate with their customers’ interests, values and lifestyles.
Brand innovation needs a dynamic strategy. Iteration, collaboration and brand extension are all part of the mix.
Innovation Services
Brand innovation works best in regular, snack-sized portions. Remix, don’t reinvent. We believe in making innovation simple, clear and cost-efficient. We help design, marketing and sales to work in sync.
Insights and leads from our vast innovation database help us develop powerful creative and commercial ideas, then turn them into reality.
Discover your untapped potential to be seen, heard and remembered. Contact us to make innovation a driving force of your brand.
Strategy
Optimising the benefits of innovation by balancing
strengths, objectives and
opportunities.
Connections
Managing connections
with ideas, brands and
properties that amplify
reach and resonance.
Planning
Helping brands spread
their innovation effort to
maximise impact and
performance.
Activation
Creating innovation-led
campaigns that resonate
with shoppers, stores
and media.