Brand Expression
HELPING BRANDS SHIMMER
We help brands showcase their very best side by optimising message, image and products.
Curated Correct
Brand expression is about keeping information, identity and products aligned. Maintaining harmony builds confidence and trust.
It sounds simple enough, but even single-product startups need inspiration, focus and discipline. For most brands, keeping up appearances is a constantly moving target.
Our experience in communication design, brand identity and range refinement helps brands zoom in on what matters most. We look for synergies, strategies and diamonds in the rough, then design solutions that strengthen presence and streamline performance.
Insights from 30+ years in international fashion, luxury and lifestyle enable us to help brands see beyond their own bubble, then take steps to break through barriers to growth.
We view brand expression from every angle and find value in places others forget to look.
To stay relevant, brands need to be agile and alert. Everyone can use a sharp eye and an extra set of hands.
Market Relevant
Fast-moving markets make it hard for brands to always show the best version of themselves. Compromises get made, opportunities get missed, standards slip.
We bring analysis, international perspective and professional rigour to help brands stay at the top of their game. Bespoke services like our Personality Playbook offer focused, pragmatic tools that articulate powerful ideas and concrete pathways to deliver on the promise.
We address clutter and confusion by designing solutions and systems for elegant brand expression. Where others see noise, we uncover synergies and stepping stones. Brands are journeys and we help them go the extra mile.
For brands who know their limitations, a keen eye, an incisive mind and an extra set of hands can make a big difference to performance. Contact us to meet your next best ally.
How can brands keep their messaging on-track?
Everyone knows the importance of visual identity, but defining brand character is about much more than accurate type and correct colours. The Personality Playbook is a reference tool that helps brands align their actions and words with the image they want to project: an etiquette guide for the brand they want to become.
Every brand’s persona is the product of its values, vision and culture. A finite set of personality traits enables brands to find their voice, and tailor their messaging and methods to each target audience.