BESPOKE BRAND INNOVATION
Imagine your brand could become more present and powerful, simply by kicking a switch…
Brand innovation creates new impetus, building touchstones and storylines that lead consumers to see your brand in a new light.
We’re passionate about brand innovation: collaborations, extensions, licensing.
We build dynamic brands by orchestrating frequent innovation that intertwines brands with products and stories that consumers and media find remarkable.
Popularity comes naturally to brands with personality and a wide repertoire.
They come across as confident, outgoing…more inclusive.
Dynamic brands are tireless innovators: constantly creating and shape-shifting…always adding specials to the menu.
All brands are constrained by limited budgets and believability, but dynamic brands are experts at getting more miles to the innovation gallon.
How do they do it? By understanding proximity is key to winning affections.
By exploiting proximity, dynamic brands innovate with minimum friction and maximum effect.
Dynamic brands use frequent micro-innovations to double down on brand promise, and motivate more consumers to feel included within it.
By collaborating and creating overlap with external brands and cultural property, they achieve greater connectivity – the key ingredient of remarkable products.
Around the world, more and more brands are using proximity to systematically and strategically boost their profile.
Follow the Collaboration Generation
More and more, consumers are seeking, sharing and shopping for experiences deliberately designed to exist above the norm.
In today’s connected world, remarkable ideas have more reach and power than ever before. And in practically all corners of the market, remarkable products are thriving too.
Driven by individualism, ever more consumers are looking for the out-of-the-ordinary: products with distinctive features, stories and emotions.
Products that boast remarkable content grow awareness, affinity and sales. They make it possible for brands to lean into consumers’ field of view, resonate, and grow flourishing relationships.
Unusual or special and therefore surprising and worth mentioning.
Crescendo Brands is dedicated to using brand innovation to build clearer, more dynamic brands.
Global market insights and extensive networks of data and contacts help us identify powerful creative opportunities, and bring them to reality.
We provide our clients with cost-effective brand innovation solutions that lead to remarkable products, new sales and stronger audience connections.
Remarkable products articulate your brand’s specialness by standing on the shoulders of what consumers already believe in.
When consumers innately sense products are remarkable, the barriers to engagement and buy-in fall.
Understanding your brand’s extension potential increases the quantity and quality of innovation options at your disposal. Most of all, it brings into play activities that are essential to dynamic brands.
We develop extension plans designed to enhance the experience of your brand. We devise and implement activities that light up your brand’s values, objectives and culture, and put remarkable products within closer reach.
Helping brands to grow and flourish
Contact us to chat about your brand’s hidden potential